Latent Semantic Indexing or Latent Semantic Analysis is a common term in the SEO world. For most, it helps attract organic traffic and rank the site better. However, there’s so much more to it. We will discuss the advantages and disadvantages combined with how to use them. As a website owner, this will aid you in creating a better SEO strategy. You should keep track of your performance by using a rank checker.
Why Are LSI Keywords Important?
The importance of LSI keywords has remained the talk of the town for years. While some believe that they do not have any benefits to offer, others think they are crucial to a website’s success. Regardless, LSI keywords are essentially a set of terms that are connected by context.
These words are identified by LSI technology on any page. Moreover, LSI keywords can be synonyms but that is not necessary. These keywords can be individual phrases or words as long as they make sense while using them in the same context.
While most website owners put in a lot of effort and time hunting the right LSI keywords for their text, there is also a big controversy surrounding them. It is said that Google does not consider LSI keywords in its page ranking algorithm.
Some Google representatives have publicly stated that there is simply no such thing as LSI keywords. However, at the same time, the search engine itself shows dozens of search results suggesting relevant content for its users. So, only time will tell where Google stands on the LSI stance.
Why Should You Use LSI Keywords?
Regardless of what Google thinks of LSI keywords, the majority of the site owners still believe in LSI keywords and have achieved great results including them in their SEO efforts. To put it in simple words, Google tends to rank websites higher if they have relevant content that matches the user’s search intent.
This is where LSI keywords come in. The only reason you should have LSI keywords in your content is to help the search engine pick your content for its relevance over others. But there are many more advantages as well.
For instance, LSI keywords help increase the content depth. This makes your page more relevant to search queries. For example, if you have a page about dogs. Instead of having everything on dog breeds, you can have sub-topics like dog care, equipment, etc.
This way, if someone wants to know about dog care or equipment in detail, they will be directed to your site.
Attract More Users To Your Page
As mentioned earlier, you can increase organic traffic to your website by using LSI keyword. If your page is discussing multiple content ideas instead of focusing on just a single narrative, your site is bound to have relatively more visitors. This is why you have sites consisting of sub-topics like H2, H3, heading tag definition, etc.
At the same time, attracting organic traffic also helps boost your ranking. However, there is a lot more you need to do when it comes to improving the search rankings. But LSI keywords should have a major role in your strategy.
Using the right keywords in the right pages help your site show up in the search results. This eventually raises your site’s scale as it continues to show up in relevant search results. Always regularly check website ranking on Google to know the performance of your site.
Finding LSI Keywords For Your Site
Now that we have discussed the concept of LSI keywords, it is time to help you find the right Keywords for your website or blog. This can be difficult for many people but we will make it easier for you.
The primary factor and the foundation of this process lies in proper planning and research. Simply placing the relevant words or terms on your page is not going to help Google rank your site better. The best way to do that is by dividing your content into topics and searching the right keywords based on people searching for that keyword.
Many website owners and marketers make the mistake of jumping right into searching for the terms. Instead, LSI keywords should be searched and picked based on the context. In other words, LSI keywords won’t help if they simply do not match the context.
Another tip you need to keep in mind is that you need to determine the type of content as well. There is a difference between SEO content that is under or more than 1500 words. While SEO content under 1500 words is excellent for short-tail keywords, content over 1500 words is the best for long-tail keywords.
This type of content is usually referred to as short-form and long-form content. Plus, there are other types too such as Evergreen and Series posts.
Identifying LSI Keywords That Suit Each Topic
Once you have determined topic clusters, then you should look for LSI keywords for each. Depending on the topic, you may want to search as many relevant keywords as possible. A general rule of thumb to identify the right LSI keywords is to use the user intent information.
If the keywords you have chosen are helping the user with this search intent related to your main topic, it is most likely to be relevant. Plus, you can also look at your competitor sites to determine the type of keywords they have chosen for their content.
This will give you a better idea of how their site shows up and your site should show up in the search results and help the user find the answer to their query.
And, once you are done finding the right keywords, don’t get scared by the list of phrases. However, all the keywords won’t have the same search volume. Search volume means how many times a keyword was searched in a month, 3 months, a year, or any specified time frame. To do that, you will need to use an online keywords explorer or use a plug-in.
LSI Keyword Execution
The LSI keyword execution step helps you use or implement the newly identified words and phrases the right way. The placement of these keywords will play a huge role in how your site or content shows up in the search results. For instance, you can use them in the headings, Alt-texts, Meta descriptions, etc.
This is yet another common mistake people tend to make. Site owners assume that spreading keywords all over the content will make their site show up in the search results better. However, that is not the case. Using keywords in your FAQs section is more useful than placing them somewhere that the search algorithm will hardly look for.
The thing with LSI keywords is they should match the flow of the content. If it feels as if the keywords are stuffed, it will make the content appear fluff. So, the placement of the keywords should not disturb the flow of the sentence structure. If it does, avoid using the keywords or change the sentences so you can include the keywords more organically.
LSI keywords offer huge benefits if you the tricks to research for them and include them in your content. The most important things you need to consider is the natural flow. No matter how powerful the keywords are, they won’t offer any value if they aren’t properly placed. So, you will need to put in a lot of time and effort and use necessary tools like SEO rank tracker to improve the ranking of your site.